To help ameliorate the living conditions of women in Andhra Pradesh, the Society for Elimination of Rural Poverty launched YSR Cheyutha which helps women in the state explore income generation opportunities. The programme offers financial aid of Rs 75,000 to women between 45-60 years hailing from socially and economically backward communities. The aid helps women establish small businesses and invest in skilling. The beneficiaries enjoy a 15% business margin through the marketing facility for existing livelihoods outputs via AJIO Business. The project has helped 24 lakh rural women and disbursed Rs 8,800 crore in aid.
L to R: Sameer Kochhar, Chairman, SKOCH Group; Mr. Gopal Krishna Dwivedi, Principal Secretary, Panchayati Raj & Rural Development, Government of Andhra Pradesh
Recording all member account information with details like caste, subcaste and
verifying SHG savings bank account details was a big challenge. The CFMS payment process posed some challenges and SHGs and their members had to be educated about what to do with the funds they would get. YSR Aasara is an implementation that attempts to correct this. Nearly 80 lakh poor SHG women from urban and rural communities benefit from the programme. The scheme helps all eligible women and teaches them to invest the programme funds in income-generating pursuits. The project cultivates a repayment culture. It explores employment opportunities in existing small and medium businesses. This has increased transparency in the process and fund disbursement.
There were a lot of health and safety risks stemming from severe problems like food scarcity and a dearth of wage employment because of the pandemic. People were unable to procure essential goods. The SERP team prioritised awareness-building efforts and educated people about all government policies and services regarding Covid 19 prevention, the seriousness of the pandemic, and risks of infection and tackled misconceptions like the virus not being an airborne infection. Departmental convergence and food supplies like community kitchens helped fight starvation. The SERP staff distributed Covid-19 safety gear like masks, hand wash, sanitisers and PPE kits to SHGs.
Grama/Ward Volunteer & Village/Ward Secretariat Department has created a dedicated platform for electronic service delivery. Three crore plus government services have been delivered to the citizens through Village/Ward Secretariats worth Rs 80,000 cr per year via DBT. There are over 15,000 Village/Ward Secretariats and Volunteers for delivering the services efficiently.