With the motto of ‘Stay at Home, Play at Home’ the project Mobile 2 Sports was launched by the Sports Authority of Gujarat during Covid-19 to encourage sportspersons to continue with sports skill training and fitness programmes. For it to have a wider reach, the content is localised. The Facebook campaign had 26,000 followers; on YouTube, nearly 30,000 subscribers with over 4 lakh views. The content was watched in 58 countries. 719 coaches in more than 20 sports disciplines across all 33 districts made their contribution in the form of videos.
L to R: Sameer Kochhar, Chairman, SKOCH Group; Mr. Prashant Joshi, Commissioner, Sports, Youth & Cultural Activities, Government of Gujarat
Every day new videos explaining new sports skills techniques and various fitness programmes were uploaded. As a consequence, a large number of youth got attracted to sports, yoga, and physical activities, quitting the habit to spend too much of their time on mobile.