Rajasthan Housing Board (RHB) was struggling with a very large unsold housing inventory totaling up to 18,000 units. It was a big challenge to dispose of such a huge inventory at reserve prices, which were more than the standard market rates at that time. An e-Auction and e-Bid approach was introduced, inviting submissions with properties with rebates of up to 50%. Amendments concerning Enforcement and Recovery were added to the RHB Act. A concerted effort was made to engage with the public and generate awareness and enthusiasm about upcoming opportunities. Digital, electronic, outdoor, print and social media were optimised to spread the word and communication through emails, SMSs and telephone calls helped with public engagement. RHB offices got a facelift with IT-enabled help desks, improved seating, reception services and refreshments. The results were visible soon. As many as 11,432 properties were sold in two years, clocking a revenue of Rs 3,179 crore. Allottees are issued allotment letters weekly, so quick payments and property possession can be achieved.
L to R: Sameer Kochhar, Chairman, SKOCH Group; Mr. K C Meena, Chief Engineer, Rajasthan Housing Board